In 1995 at Xerox PARC, Mark Weiser and John Seely Brown coined the term "Calm" Technology as a guide as to how technology and human beings should interact.

Technology should require the smallest possible amount of attention.
Technology should inform and create calm.
Technology should make use of the periphery.
Technology should amplify the best of technology and the best of humanity.
Technology can communicate, but doesn’t need to speak.
Technology should work even when it fails.
The right amount of technology is the minimum needed to solve the problem.
Technology should respect social norms.

MeYu is based on these core principals. The way we interact with our technology is unhealthy. Phones and apps, the technology is controlling us. It's not good for us, but it's not the way it has to be. There is a better way. MeYu products are designed to sit in the background and do one thing. Get messages from people and sources you care about without the device demanding your attention.